Nike partnered with Coachella to energize Air Max Week and promote the new DN colorway sneaker through a dynamic multi-platform strategy, which included immersive augmented reality experiences, an engaging on-site festival activation, and custom video content across social media platforms.

Organic Social Post Impressions

Paid Media Campaign Impressions

Partner at Coachella in brand sentiment, consideration, intent to purchase, and brand advocacy

Growth in consideration and advocacy from Nike's activation

TOP HIGHLIGHTS

Drive brand love for Air Max Week and the new colorwave DN sneakers

Align the values of the Air Max franchise to the youth's high impact moments

Create a partnership utilizing media to inject the Air Max ethos into the cultural intersections that fuel Gen Z and their creativity

of Coachella attendees thought Nike was a good fit for the festival

of Coachella attendees were aware of the Nike Air Max Dn colorwave

of Nike Air Max Dn visitors said the activation was innovative or valuable

Nike x Coachella

AEG's iconic festival showcases substantial brand effects and partner performance with significant engagement and impact

ENGAGEMENT AND IMPACT

is exciting and fun

is different from other brands

is a premium brand

is a brand I trust

American Express Presents BST Hyde Park

Allergan and Stagecoach expanded upon their successful partnership to achieve Allergan's goal of new customer acquisition and Rewards Member retention. Together, Allergan and Stagecoach created an on-site activation coupled with original content, digital support, and promotion assets including a sweepstakes and social media amplification.

Increase in Membership Sign-Ups

Of Stagecoach Offers Redeemed

Increase in Alle Membership Sign-Ups

of Stagecoach offers redeemed in first month post-festival

Allergan x Stagecoach

The partnership aimed to position Virgin Media as a top brand among gamers and broadband users, fostering Priority customer loyalty and engagement via unique gaming experiences, while enhancing credibility within the gaming community by maintaining continuous interaction and hosting exclusive events.

views on Virgin Media Edit website

guests in 2023 (Jun - Dec 2023)

 hours dedicated to gaming in 2023 (Jun - Dec 2023)

new Priority app downloads (Jan-Nov 2023)

unique views on the booking page

of Priority booking for The Cave sold out within 24HRS

EXPERIENTIAL ALWAYS-ON: VIRGIN MEDIA GAMEPAD

British Airways leverages AEG's iconic festival to take first step into live music and entertainment partnerships

increase in favorability after interacting with brand on-site

increase in consideration after interacting with brand on-site

impressions generated from photo opportunity

higher recall than partner average

Activation Rating (T2B)

more likely to recommend British Airways after interacting with partner on-site

Silent Disco Dwell Time

British Airways at American Express presents BST Festival

Establish a multi-faceted, hybrid concert experience that provides exclusive online and onsite access for Wells Fargo audiences

total media impressions

total video views

total minutes viewed

PERFORMANCE REPERTOIRE 2023 SCHEDULE

PARTNERSHIP SUCCESS

One Night Only Concert Series presented by Wells Fargo

Crypto.com Arena naming rights drives significant value for Crypto.com

in media value during April and May 2023 alone

most exposed brand in all U.S. sports television - surging 100 spots in one year

increase in CRO coin price in the first month of announcement

impressions during April and May 2023 alone

initial increase in share of voice one month after announcement

of fans agree the partnership makes them feel more comfortable investing in cryptocurrency

in media value earned from Western Conference Finals Game 3 (Lakers v Nuggets)

Crypto.com Arena Naming Rights

YouTube continues to innovate and elevate the Coachella livestream experience.

global audience on 2022 livestream

years of partnership

contract extension

YouTube x Coachella Livestream

Delivering mass reach and awareness through prominent jersey sleeve partnership

PR media value

total impressions

media value

PR media value from partnership announcement in 2021

total impressions delivered in 2021 + 2022

media value delivered in 2021 + 2022

Honey x LA Galaxy Sleeve Patch

Measuring McDonald’s across the brand health funnel among Day N Vegas attendees.

more likely to be aware of celebrity meals

more likely to purchase McDonald's in the future after engaging with McDonald's on-site

more likely to recommend McDonald's after engaging with the brand on-site

more likely than the gen. population to be aware of celebrity meals

More likely to purchase McDonald's in the future after engaging with the brand on-site

more likely to recommend McDonald's to a friend or colleague after visiting the activation

Case Studies

Nike
Coachella

Partnership Insights
American Express presents BST Hyde Park

Allergan
Stagecoach

VIRGIN MEDIA GAMEPAD
EXPERIENTIAL ALWAYS-ON

British Airways
American Express presents BST Festival

Wells Fargo
One Night Only Concert Series

Case Studies

NikeCoachella

Partnership InsightsAmerican Express presents BST Hyde Park

AllerganStagecoach

VIRGIN MEDIA GAMEPADEXPERIENTIAL ALWAYS-ON